Off Peak Week

Off Peak Week

Logo, Business Set, Adverts

About this project

I came on board with Off Peak Week right at the start after their launch. They are an online ski property agency - marketing chalets, apartments and hotels during their vacant weeks. I was tasked with creating their first advert to appear in Fall Line magazine. My brief was to create an advert which resembled the retro ski game 'Ski Free' and which showed a skier skiing away from the crowds and incorporating their strap line was 'Why Pay More To Queue?'.
I assisted with their rebranding after a year - designing a new logo, new business cards and a new advert to go in Fall Line magazine and in In the Snow magazine on a six month basis. The logo was required to be bold but plain - I incorporated their new brand color. This time my brief for the advert was to create a more modern advert to appeal to the masses. Again the target of the advert was to get across the idea that people spend more time queueing in peak season than anything else. They wanted this to really stand out and that is why the background is so plain with the bold font. I created business cards and social media backgrounds which were along the same theme.

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