About this project
Mountain atelier is an online marketplace for artwork, furniture, decorations and clothing inspired by the outdoors.
The initial brief was to create a bold monochrome logo which subtly incorporated the initials and represented the core ethos of the business so I worked the initials into a mountain motif and used the crossed paintbrush and hammer to represent the craft side of the product.
I was later tasked with creating an image for vendors to post to social media when they join the site. Again, the brief was to create a bold monochrome image to fit with the scheme of the website and branding.
I also created a small video to introduce the website on Facebook and the first digital brochure highlighting the products and vendors.